Color cosmetics / Complexion, cheek, lip, eye
Sheer, blendable color for complexion, cheek, lip, and eye. Built around naturally derived ingredients, and made to look like skin with a little more warmth.
The idea
We make color that sits close to skin 
sheer enough to let skin show through, soft enough to blend with a fingertip 
and built around plant oils, butters, waxes, and earth-toned pigments.
This site is about how color looks and wears: texture, finish, shade, and the small habits that make makeup look like your own skin with more color.
The collection
Complexion, cheek, lip, and eye. Each one is built around textures you can wear with your fingertips or one small brush.
Skin tint and concealer. Sheer, buildable coverage with a natural finish.
Complexion formatsCream blush that melts at fingertip warmth and builds in thin layers.
Cheek formats
Lip tint, tinted balm, and a creamy lip pencil.
Lip formats
Brow pencil, mascara, and a soft eye pencil made for smudging.
Eye formatsShade explorer
Slide through twelve depths and four undertones. The strip and the swatches on skin change color as you go.
Depth 05 / Neutral undertoneIllustrative
Your strip, illustrative
Light-medium skin can carry a little more saturation. Warm rose, peach-coral, and rosewood show up clearly without looking painted on.
Neutral undertones balance warm and cool, so most color families work. Rosewood and soft terracotta are an easy place to start.
All colors here are illustrative, not product shades. Screens and lighting change how color looks, so swatch in daylight before you choose.
Texture, up close
i.Cream
Cream color is pigment carried in oils, butters, and waxes. It softens as you work it, presses into skin, and reads as part of it rather than a layer on top.
Warm a dot between two fingertips, then press it on and blend outward.
ii.Powder
Pressed powder is pigment bound together with fine powders and a little oil. It lays down a diffused, velvety layer of color that you build one pass at a time.
Tap the brush once to drop the excess, then sweep in small circles. Add a pass instead of pressing harder.
iii.Balm
A balm is mostly oils, butters, and wax with just enough pigment to tint. It glides on, and the color stays see-through.
Swipe it straight on, or dab with a fingertip for an even softer wash.
iv.Swatch
Shade, sheen, and coverage all show up in a single swipe. Swatch two or three shades side by side along the jawline, then step into daylight before you decide.
Daylight from a window is the most honest light for judging color.
Ingredients
Red, yellow, and black pigments, blended in different ratios to build skin-tone shades.
A mineral ground into fine, flat flakes that catch the light for a soft sheen.
Chemically closer to a liquid wax than a typical oil. It carries pigment in creams and balms.
A plant wax from a desert shrub that gives sticks and pencils their shape.
Rituals
Step-by-step looks built from the same small kit, from five minutes at the mirror to a warmer face for the evening.
i.
Skin tint where you need it, cream blush, one coat of mascara, and a tinted balm.
ii.
Brushed-up brows, a smudged pencil line, and cheek color placed a little higher.
iii.
Warmer cheeks, a deeper lip, and a soft, smoky line made for low, warm light.
Journal
Plain-spoken guides to undertones, textures, and keeping a small makeup bag.
Product questions, press, and retail partnerships. Write to us and we will reply by email.
contact@naturepurebeauty.com
