contact@naturepurebeauty.com

The collection

Color in four parts.

Complexion, cheek, lip, and eye. Here is each category by format, finish, texture, and how to wear it, with a short glossary of finishes at the end.

Four smears of lip color, from brown and peach to pink and red, on a pink background
Woman with an even, fresh complexion and tiny white flowers tucked along her cheek

01An even, fresh complexion

Complexion

Two formats that even out the look of skin without hiding it. Use as little as you need, only where you need it.

Skin tint

Format
A fluid tint with sheer, buildable coverage.
Finish
Natural, with a soft satin sheen.
Texture
Thin and fluid. It warms quickly and spreads under the fingertips.
How to wear
Start with a few dots on the center of the face. Press and blend outward with your fingertips, and add a second thin layer only where you want more coverage.

Concealer

Format
A creamy concealer for spots and shadows.
Finish
Natural, close to the finish of the skin tint.
Texture
Denser than the tint, so a small amount covers more.
How to wear
Apply after skin tint. Dot it only where you want more coverage, give it a few seconds to warm, then tap the edges away with your ring finger.
Woman pressing her fingertips to flushed, rosy cheeks

02Fingertips press color into the cheeks

Cheek

Cream color for a flush that looks like it belongs to you. It is made to be blended with your fingers.

Cream blush

Format
A soft cream blush.
Finish
Satin, between a matte and a dewy look.
Texture
Cushiony. It melts at the touch and blends without a brush.
How to wear
Dab two or three dots on the apples of the cheeks, then blend up and out toward the temples. Build in thin layers rather than one heavy one. A touch of what is left on your finger can go on the lids to tie the face together.
Smears of shimmer highlighter, red lip color, and crumbled peach blush on white
Two cracked pans of pressed rose powder on a white surface
Close-up of lips in a soft matte mauve

03A soft matte mauve

Lip

Three formats that layer: a sheer tint, a tinted balm, and a pencil that lines and fills.

Lip tint

Format
A sheer tint for the lips.
Finish
Sheer, with a light sheen.
Texture
Fluid at first, then it settles into a soft wash of color.
How to wear
Apply to the center of the lips and press them together to spread the color. Add a second layer for more depth.

Tinted balm

Format
A balm with a touch of color.
Finish
Softly glossy.
Texture
Smooth and cushioned. It glides on in one pass.
How to wear
Swipe it on alone for a hint of color, or layer it over lip tint or pencil to soften the edges.

Lip pencil

Format
A creamy lip pencil.
Finish
Satin-matte.
Texture
Firm enough to draw a line, soft enough to fill the whole lip.
How to wear
Trace your natural lip line, then fill in with the side of the pencil. Wear it alone, or blur the edge with balm on top.
Woman with light freckles resting her fingertips on her lips
Close-up of a brown eye with defined lashes and a fine terracotta line

04Defined lashes and a fine warm line

Eye

Definition that frames the eyes without looking drawn on: brows, lashes, and a line you can smudge.

Brow

Format
A fine brow pencil.
Finish
Matte, like hair.
Texture
Dry enough to draw fine, precise strokes.
How to wear
Draw short, light strokes in the direction your brows grow, only where they are sparse. Brush through afterward to soften.

Mascara

Format
A defining mascara.
Finish
Soft, natural-looking definition.
Texture
Wet and buildable, coat by coat.
How to wear
Wiggle the wand at the base of the lashes, then pull through to the tips. A second coat, while the first is still slightly wet, adds depth.

Eye pencil

Format
A soft eye pencil.
Finish
Satin, and easy to smudge.
Texture
Creamy, so it draws without tugging.
How to wear
Draw close to the upper lashes, then smudge with a fingertip or a small brush so it reads as soft shadow rather than a hard line.
A soft brush blending warm shadow across a freckled eyelid
Soft makeup brushes with gold ferrules in warm, low light

Finish glossary

Matte, satin, dewy, sheer.

Finish describes how a texture handles light. The same shade can look quite different from one finish to the next.

Matte

No shine. Light scatters off the surface, so color looks soft, flat, and even.

Wear it on lips and brows, and anywhere you want color without reflection.

Satin

A low, soft sheen between matte and dewy. It reads closest to the look of skin itself.

Wear it on cheeks and lips, every day, in almost any light.

Dewy

Luminous. Light bounces off the high points, so the face looks fresh and lit from the side.

Wear it on cheekbones and lids. Keep it away from areas you would rather not highlight.

Sheer

See-through color. Skin shows through, so the same shade shifts a little from person to person.

Wear it when you want a hint of color you can build in layers.

Not sure where to start?

Try the shade explorer to see how depth and undertone shift each color, or follow one of three step-by-step looks.